Search Engine Optimization
You want your website to appear on the first page of Google search results. Right?
But how? Search engine optimization is the process of increasing a website’s ranking in search results. The three factors that will boost your ranking are:
- Keywords. What words and phrases do people use when they search for information online?
- Keyword density. How often do keywords appear on your website?
- Link building. How many other websites link to yours?
Great Content Leads to Higher Rankings in Search Results
You may have heard the expression “content is king.” That’s because content drives activity to your site. Content heavy sites, which are regularly updated with fresh information, rank highest in search results.
Keep your website current with regular blog postings. Appeal to your target audience with content that sparks their curiosity and engages their interest. When you can, post something original, relevant or informative that they’ll be sure to share with their family and friends.
Great content will also attract other websites to link to yours. With more incoming links, your website will grow in popularity, which is important because Google rewards the most popular sites with higher rankings.
While writing for your “human” audience, don’t forget your search engine audience. SEO writing grabs the attentions of search engines by using keywords that relate to your content. Keywords are the words and phrases that people generally use for search like “Chicago health club,” “large animal veterinarian,” and “yellow taxi.”
♦ Keyword Density
Density is the ratio of keywords to overall text. If you write a 100-word article and use your keyword 5 times, you have a 5% density. A keyword density of 3% to 6% is generally considered search engine friendly.
Avoid the temptation to stuff your content with too many keywords. Overusing keywords will annoy both your human and search engine audiences. Readers may find your writing redundant, boring or just plain bad. And search engines will react to “keyword spam” by lowering your search ranking to the bottom.
♦ Keyword Placement
Where you place keywords matters. Obvious choices are page title, headlines and subtitles. When you use keywords in body copy, locating them closer to the top of the page can help.
♦ Hidden Keywords
Most website owners do not realize that keywords appear in hidden HTML code, written by programmers, as well as on the readable page. Though you can’t see them, these keywords are programmed into title tags, meta description tags, alt tags and filenames, which helps drive search engine optimization.
The Content First Solution to Hidden Keywords
The Content First copywriting team consists of a copywriter and website programmer who work together on front-page copy and backend HTML code to optimize your keyword performance. We boost your website’s ranking by crafting keyword rich content that appeals to both your human and search engine audiences.