Your Website is Like Your Home

Your Website is Like Your Home

Your website is like your home.  When you enter a house for first time, you usually have an immediate feel for the place, even before you look around.  The house may feel small and cramped or warm and cozy;  cool and impersonal or open and airy.  It all depends on dozens of details, which add up to create an overall impression.  While you may not notice individual details — such as door hardware and window moldings — change one or two, and you’ll have a entirely different impression (without even knowing why.)                 The same is true of your website.   What impressions do users have  the first time they visit your homepage and navigate your site?  How do the details of content, organization and appearance add up to create the overall user experience? Is your page design visually appealing? Are the images clear and informative? Is the text easy to read? Do users know what you’re offering? Do they understand your value proposition? Can they easily register and/or login? Can they easily navigate the site to find what they’re looking for? Can they easily make a purchase?  Or otherwise transact business? Do they feel safe and secure? If one detail is off, users will sense a problem.  When too many are off, they will leave your site for the competition in search of a better user experience. Stop losing customers to the competition.  Contact Content First to keep  your customers where they belong.  ...

How SEO Gets You on the Front Page of Google

Search Engine Optimization You want your website to appear on the first page of Google search results. Right? But how? Search engine optimization is the process of increasing a website’s ranking in search results. The three factors that will boost your ranking are: Keywords. What words and phrases do people use when they search for information online? Keyword density. How often do keywords appear on your website? Link building.   How many other websites link to yours? Great Content Leads to Higher Rankings in Search Results You may have heard the expression “content is king.” That’s because content drives activity to your site. Content heavy sites, which are regularly updated with fresh information, rank highest in search results. Keep your website current with regular blog postings. Appeal to your target audience with content that sparks their curiosity and engages their interest. When you can, post something original, relevant or informative that they’ll be sure to share with their family and friends. Great content will also attract other websites to link to yours.   With more incoming links, your website will grow in popularity, which is important because Google rewards the most popular sites with higher rankings. SEO Writing While writing for your “human” audience, don’t forget your search engine audience. SEO writing grabs the attentions of search engines by using keywords that relate to your content. Keywords are the words and phrases that people generally use for search like “Chicago health club,” “large animal veterinarian,” and “yellow taxi.” ♦ Keyword Density   Density is the ratio of keywords to overall text. If you write a 100-word article and use your keyword 5 times, you have a...